The Sr. Executive - Loyalty Marketing role at TATA SIA Airlines Limited, based in Gurgaon and dated February 6, 2024, focuses on supporting the Loyalty department's growth by managing email marketing and CRM activities. The job entails devising and executing data-driven email campaigns to engage and retain existing members and drive enrolments, leveraging Adobe Suite tools, SQL queries, and CRM data analysis.

Key responsibilities include planning and delivering customer-focused email campaigns, producing CRM campaigns in collaboration with the marketing team, and working on segmentation projects for targeted campaigns. The role also involves driving campaign reports, managing trigger campaigns, overseeing BAU email campaigns, and optimizing consumer communications across multiple channels.

Desired skills and attributes include understanding customer journeys, proficiency in SQL and CRM channels, experience in email marketing and dynamic content, familiarity with database architecture and Microsoft Excel, and the ability to analyze and present data effectively. Knowledge of tools such as Jira, HTML, CSS, and JavaScript is beneficial.

Candidates for this role should have a minimum of 2-3 years of experience in creating engaging email marketing campaigns and hold a Bachelor's degree or equivalent from a recognized university.

For more details, and to apply, click here